Posted on: 15/10/2025

General Pregnancy Toddlers Babies

Transport for West Midlands is offering parents free bus rides to help cut the cost of keeping children busy this half-term. Perfect for family days out, Halloween fun or heading to a fireworks display!

Parents and carers can apply for a Swift travel card pre-loaded with free bus travel between Monday, October 27 and Sunday, November 2 as part of the region’s ongoing campaign to get more people to try buses.

Those who take up the free deal will also be offered a 25% discount on a further week’s free travel. The offer is part of a £20million passenger incentive programme, funded by Government through the Bus Service Improvement Plan, to encourage more people to use the bus.

The offer is available for new and lapsed bus users travelling with a child.

Apply here on the TfWM website.